Who We Are
We're a team of entrepreneurs and business-builders who have built successful businesses both with and without traditional venture capital. Through these experiences, we learned the hard way of the many aspects of running consumer businesses, but also that there's many ways to build companies. When we were in the trenches, we looked for partners that could help us navigate operationally but couldn't find any. After spending time in venture capital, we became frustrated with the lack of creativity and hustle in the industry in supporting consumer businesses in the earliest of stages.
We wondered why the VC landscape wasn't building their own infrastructure to systematically put the brands they backed back on a trajectory for success at the earliest of stages - exactly the types of partners we wished we had when we were building our companies. After seeing no progress, we decided to build it ourselves in support of bold new consumer brands creating the future of commerce and culture.
We've assembled a full ecosystem of capabilities from manufacturing and growth-hacking, to alternative methods of financing and creative services to even access to Hollywood's most sought-out celebrities.
We deploy these capabilities in support of the brands we get involved with, and together, supercharge efforts in building and backing world-changing businesses that transcend commerce in a way that reshapes society at large.
We look for globally-minded, bad*ss people who see things differently
We've Previously Backed
We've been fortunate to be involved with some of the most storied names in consumer brands and businesses
Previous Investments Include
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Bold, non-tradiitonal and global hustlers