Where tomorrow's most iconic consumer brands are built

Vanity Capital

Where tomorrow's most iconic consumer brands are built


Who We Are

We're a team of entrepreneurs and business-builders who have built successful businesses both with and without traditional venture capital. Through these experiences, we learned the hard way of the many aspects of running consumer businesses, but also that there's many ways to build companies. When we were in the trenches, we looked for partners that could help us navigate operationally but couldn't find any. After spending time in venture capital, we became frustrated with the lack of creativity and hustle in the industry in supporting consumer businesses in the earliest of stages. 

We wondered why the VC landscape wasn't building their own infrastructure to systematically put the brands they backed back on a trajectory for success at the earliest of stages - exactly the types of partners we wished we had when we were building our companies. After seeing no progress, we decided to build it ourselves in support of bold new consumer brands creating the future of commerce and culture.



Our Manifesto: 

The world of building the next-generation of brands innovating at the intersection of commerce and culture has never been more exciting.

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We've assembled a full ecosystem of capabilities from manufacturing and growth-hacking, to alternative methods of financing and creative services to even access to Hollywood's most sought-out celebrities.

We deploy these capabilities in support of the brands we get involved with, and together, supercharge efforts in building and backing world-changing businesses that transcend commerce in a way that reshapes society at large.

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We look for globally-minded, bad*ss people who see things differently


We've Previously Backed


We've been fortunate to be involved with some of the most storied names in consumer brands and businesses


Previous Investments Include



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Swaay Media

SWAAY is a ground-breaking digital publication focusing on women empowerment, entrepreneurship, innovation, technology, and leadership.


Our Team

Bold, non-tradiitonal and global hustlers


Kaitlin Charles

Managing Partner


Rayyan Islam

Managing Partner


Omar Hilmy

Managing Partner