Where tomorrow's most iconic consumer brands are built
 

Who We Are

We're a team of entrepreneurs and business-builders who have built successful businesses both with and without traditional venture capital. Through these experiences, we learned the hard way of the many aspects of running consumer businesses, but also that there's many ways to build companies. When we were in the trenches, we looked for partners that could help us navigate operationally but couldn't find any. After spending time in venture capital, we became frustrated with the lack of creativity and hustle in the industry in supporting consumer businesses in the earliest of stages. 

We wondered why the VC landscape wasn't building their own infrastructure to systematically put the brands they backed back on a trajectory for success at the earliest of stages - exactly the types of partners we wished we had when we were building our companies. After seeing no progress, we decided to build it ourselves in support of bold new consumer brands creating the future of commerce and culture.

 

 
joel-fulgencio-670436-unsplash.jpg
 
 
 
wil-stewart-61771-unsplash.jpg

Our Manifesto: 

The world of building the next-generation of brands innovating at the intersection of commerce and culture has never been more exciting.

Learn more ➝

images.png
dorothee-hubner-764-unsplash.jpg

VanityX:

We've assembled a full ecosystem of capabilities from manufacturing and growth-hacking, to alternative methods of financing and creative services to even access to Hollywood's most sought-out celebrities.

We deploy these capabilities in support of the brands we get involved with, and together, supercharge efforts in building and backing world-changing businesses that transcend commerce in a way that reshapes society at large.

Learn more ➝

light-yellow-background-1377808174g9T.jpg

We look for globally-minded, bad*ss people who see things differently

 
7F785629-9305-4335-A682-F965469ADCF1.jpg
 

We've Previously Backed

 

We've been fortunate to be involved with some of the most storied names in consumer brands and businesses

 
 
 

Previous Investments Include

 
 
geert-pieters-543875-unsplash.jpg

ClassPass

The best fitness studios, classes, and experiences are on ClassPass. Work out where you want, when you want, and how you want, all with one membership.

 

SurfAir

Surf Air is a private air travel membership that empowers you to travel quickly, simply, and comfortably. Book, buy and fly, any day of the week.

Surf_Air.png
 
Swaay_Media.jpg

Swaay Media

SWAAY is a ground-breaking digital publication focusing on women empowerment, entrepreneurship, innovation, technology, and leadership.

 
 
 

Our Team

Bold, non-tradiitonal and global hustlers

 
 
kaitlin_hs.png

Kaitlin Charles

Managing Partner

rayyan_hs_circle.png

Rayyan Islam

Managing Partner

omar_hs.png

Omar Hilmy

Managing Partner