Who We Are
We're a team of entrepreneurs and business-builders who have built successful businesses both with and without traditional venture capital. Through these experiences, we learned the hard way of the many aspects of running consumer businesses, but also that there's many ways to build companies. When we were in the trenches, we looked for partners that could help us navigate operationally but couldn't find any. After spending time in venture capital, we became frustrated with the lack of creativity and hustle in the industry in supporting consumer businesses in the earliest of stages.
We wondered why the VC landscape wasn't building their own infrastructure to systematically put the brands they backed back on a trajectory for success at the earliest of stages - exactly the types of partners we wished we had when we were building our companies. After seeing no progress, we decided to build it ourselves in support of bold new consumer brands creating the future of commerce and culture.