Where tomorrow's most iconic consumer brands are built

Who We Are

As entrepreneurs who have built businesses both with and without traditional Venture Capital, we know exactly what it takes to build a successful consumer company.  


We Learned the Hard Way

We learned the hard way that building consumer businesses is a very different game from traditional tech and most venture capitalists just don’t get it. We set out to build an ecosystem of tools, partners and infrastructure to meet the unique challenges consumer companies face.

We’ve compiled our knowledge, resources and relationships to construct the playbook we wish that we would have had when we were heads down building consumer businesses of our own.


Our Style

Culture-hackers, hustlers, and on the ground operators, we love nothing more than obsessing over branding, storytelling, business development and product design. As part of the Vanity family, you can expect us to be working in the trenches right alongside you, every step of the way.

We recognize that funding is not the only answer or the biggest problem you’ll face building your business, this is why we are relentless in our quest to helping find and deploy solutions tailored to each founder’s vision rather than those offered by traditional investment funds.


Meet the Team


Rayyan Islam

Co-Founder & Managing Partner


Kaitlin Kapur

Co-Founder & Managing Partner


Omar Hilmy

Co-Founder & Managing Partner



Davidson Petit-Frère 


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Sara Morgan 

Communications Partner


Roya Mahboob 

Venture Partner


Mo Harake 

Venture Partner